“Amanda, How did you make all this people to pay for music? I didn’t make them, I asked them. And through the very act of asking people I connected to them. And when you connect with them people want to help you.”
“For most of human history musician, artists, they have been part of the community, connectors and openers – and not untouchable stars. Celebritiy is a lot of people loving you from a distance. But the internet and the content, that we are able to freely share on it are taking us back: It’s about a few people loving you up close and about those people being enough.”
Editing a teaser for my Crowdfunding-Campaign these days and a couple accompanying viral videos it becomes so obvious to me that mastering those short forms is crucial for the success of the digital distribution strategy of your film. In video on demand distribution, most people likely watch the trailer before they rent your film, so you better put a lot of work and concentration on crafting the perfect teasers & trailers!
This NYT article by SHAN CARTER, AMANDA COX, and MIKE BOSTOCK analyzis the trailers of the Oscar nominated films and gives some evaluation by industry professionals.
If you look at the header of the Blog you see it got a new byline. I changed it from “Changing Relationships in Creative Production through Crowdfuding” to “Film Financing & Distribution in the Internet Age”. The Filmmaking-Process is shanging in so many levels and I don’t want to focus only on Crowdfunding anymore.
That’s not meaning that I don’t have an interest in Crowdfunding anymore. The teaser for my CF-campaign is shot and in the edit right now, so stay tuned for my own CF-Campaign coming along.
Kickstarter set up a stats site, which is updated on a daily basis.
via Timon Birkhofer
This is an off-topic personal post:
I’ve made a new short/videoclip/fashion film you might want to check out!
You can find more info on the Vimeo page!
Brian Newman has a guest article up on NewFilmschool which totally spells out my thoughts:
“Time and again, I see it – filmmaker makes interesting short. They don’t have a good website for themselves, have no presence on YouTube and valiantly spend more cash on festival entry fees than you can imagine. If they are lucky, the get into some festivals, but a year later, they still haven’t bothered to put it online. They’ve been seen by perhaps a few thousand people in theaters, have maybe amassed an email list of 50 names and 200 people have liked their film on Facebook. Five years from now, they’ll probably have two features under their belt, and if they’re really lucky, one of those films will get picked up and play one week at IFC Center to about 2,000 people total and then be on VOD and DVD for perhaps another 5000 viewers. They still won’t know who their audience is or how to reach them.”
My own experience is the same. Compare my short film “Nahende Ferne”, finished September 2011, waited in the closet for month to go on festivals, was premiered in April at Achtung Berlin Festival, was seen there in two screenings by about 400 people.
My new short Alter Ego, release the day before yesterday on Vimeo, already has 2600 views an counting.
Which option is more fullfilling? That’s a retorical question from my point of view.
Read the article on NewFilmschool or on Brian’s personal blog sub-genre.
Check out this talk by Ross Dawson about the future of crowds at The Next Web Conference 2012. Dawson does not only explain Crowdfunding and Crowdsourcing but broadens the perspective to all kinds of fields (e.g. government or business models) where the crowd opens up new possibilities. When you have seen this you will truly understand where the crowd will take us to in the near future!!!